The logo embodies the value of excellence practiced by STR for years. The colour cherry red cues the energy, success and growth.
 
The new brand positioning 'Thinking out of the shell' is a reflection of the spirit and innovative culture we have at STR. It represents the futuristic and Progressive face of STR and embodies the new energy in the organization.
 
Tracker is an example of the innovative culture we follow at STR to think beyond the normal offerings to delight our customers. Tracker logo reflects the process and values of excellence of STR.